Our Fraud Posse program is patent pending technology that detects fraudulent advertising in the mobile click-to-call ad space.
THE PROBLEM The increase in mobile usage and mobile search enables rogue call programs to use inappropriate and often unscrupulous practices to drive calls.
THE SOLUTION
Fraud Posse, a patent-pending call monitoring program scans for alerts on ads that are placed by bidding on brand keywords and using trademarked terms/phrases in ad copy and search result URLs (e.g., www.21st.clicktocall-autoinsurance.com; www.usaa.carinsquote.us; geicoauto.insuranceusa.com)
Fraud Posse systematically monitors our marketing partners to identify any call fraud practices that drive calls to We Speak Insurance® advertisers; alerts pinpoint the original source (i.e., affiliate/publisher) and destination (i.e., insurance provider)
Fraud Posse can also be leveraged to protect a provider’s trademark from nefarious marketers poaching calls, cannibalizing internal efforts and engaging in trademark infringement and consumer deception
THE SOLUTION
Fraud Posse, a patent-pending call monitoring program scans for alerts on ads that are placed by bidding on brand keywords and using trademarked terms/phrases in ad copy and search result URLs (e.g., www.21st.clicktocall-autoinsurance.com; www.usaa.carinsquote.us; geicoauto.insuranceusa.com)
Fraud Posse systematically monitors our marketing partners to identify any call fraud practices that drive calls to We Speak Insurance® advertisers; alerts pinpoint the original source (i.e., affiliate/publisher) and destination (i.e., insurance provider)
Fraud Posse can also be leveraged to protect a provider’s trademark from nefarious marketers poaching calls, cannibalizing internal efforts and engaging in trademark infringement and consumer deception
